Some of the important marketing
tips can be taught by the stroll of your corner bakery.
If you don’t have a stroll at
your corner bakery then take a virtual stroll well-lit bakery along a busy
street.
Make every excuse you can and
duck into their doorway several times by leaving with a bag in hand.
What can be the biggest
attraction?
A small bakery can do a lot many
things which are simple and can go way beyond flour and yeast.
In fact, there is nothing to do
with the quality of the product, which can be the same as what you can get in a
local grocery store.
Find the secret of drawing a
steady stream of customers through their doors.
1.
Friendly greetings make a connection
Enjoying going to the corner
bakery because after a few visits they can identify you and what you would like
to order the most.
It’s a lot more convenient and
enjoyable to do the business with a person you can interact with a shelf at the
grocery store.
You can also implement this for
your business too. You can say hello to your customers as you are not sure who
can be your customers.
A simple way is to write off
welcoming messages in your email marketing list subscribers.
Run promotions and maintain a
record of who buys what.
Keep the communication lines open
and you greet customers with a smile when they are at your door.
Respond promptly to emails and
queries if your business is online. Try to make them know there is a person on
the other side of the website.
2.
Always be tempting
The key to effective marketing is
to make sure you are always new with your tempting skills.
If the whole grain is the latest
craze then as a baker you need to develop a line of whole grain based breads,
rolls and pizza crusts.
Make available with the services
and products that meet the needs and desires of the people who visit your
business frequently.
If you are not sure what they
want, strike up a conversation or take a survey. Try to engage your best
customers for a cup of coffee or ask them to speak on the phone for 15 minutes.
The time you spending will help
to create tempting offerings that keep them coming back for more.
3.
Let them catch the scent
Opening the doors wide open smart
bakeries with the weather permitting to advertise all that fresh-baked
goodness. It costs nothing and can reach everyone.
Entice your customers and allow
them to access through social media. Let them know with the latest happenings
and the latest updates and promotions in your bakery hammersmith.
A mix of conversation, content
and promotion can works best in Social media. It also depends on the business
you do but suffice to say that no one wants to follow an account that’s depends
purely on advertising.
4.
Remember to offer day old bread
If you have products that aren’t
selling then make them down to move them off your shelves. Even better bundle
them with others and offer them into a package deal.
If some of your services aren’t
been a hit make them combine with other services to make completely different
offering making them better than before.
5.
Use the Baker’s Dozen concept for loyal, repeat customers
Everyone loves to have freebies,
after all. How can you incorporate this idea into your bakery hammersmith marketing? Try to find out a way that add value
to your products and make them even better.
If you in selling your services,
you can give away that doesn’t cost much but adds tremendous value to your
current offerings.